1. Make usability a priority early in the process
It’s easy to get locked into a business mindset when it comes to designing a website, and creating one that suits your business goals but not your users. However, designing a site that suits your users is the key to ensuring successful transactions and the achievement of your business goals.
Early in the design process, start thinking like your users and ask yourself what they’ll be looking for when they visit your website. Design everything, from the sitemap to the font size, to make it easy for them to navigate your site and find the answers to the questions they have right up front.